Help us build your new home in Amsterdam North
We’re dreaming big, and want you to be part of it!
"So excited for this concept to come to life! Look forward to celebrating your continued success!" - Jamie R.
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"Good luck!!! Toitoitoi!!!" - Lilianne K.
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"Already looking forward to my first dip in that pool.." - Silke D.
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"Can't wait to see the space in May!!" - Bob S.
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"Keep on dreaming! You're inspiring us all!" - Oli D.
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"Magic in Noord! Good luck ✨" - Mirjam H.
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"I have a huge amount of trust that the 3 of you are going to make this a great succes. Good luck and don't forget to have some fun while realizing this beautiful thing!" - Mart B.
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"So excited for this concept to come to life! Look forward to celebrating your continued success!" - Jamie R. 〰️ "Good luck!!! Toitoitoi!!!" - Lilianne K. 〰️ "Already looking forward to my first dip in that pool.." - Silke D. 〰️ "Can't wait to see the space in May!!" - Bob S. 〰️ "Keep on dreaming! You're inspiring us all!" - Oli D. 〰️ "Magic in Noord! Good luck ✨" - Mirjam H. 〰️ "I have a huge amount of trust that the 3 of you are going to make this a great succes. Good luck and don't forget to have some fun while realizing this beautiful thing!" - Mart B. 〰️
€115.2k already raised!
€125K target by 30 April
Keen to become a S&F Founder and help us realise this dream? Invest in the form of a loan and receive 6% interest plus a gift valued at 10% of your chosen loan amount.
Keen to join us but have a smaller budget? Pre-buy cafe meals, a reservation for our dinner clubs, or a Stretch and Fold membership for unlimited yoga and spa.
Or are you interested in first learning more about the story and vision behind Stretch and Fold? Then read on below…
Where it all began
Events and retreats from Zaandam to Sicily
Tash started teaching full time in Amsterdam over 5 years ago. She founded Stretch and Fold in 2020 with her partner Mark, and it all started with putting on events - from Sandwich Sunday pop-ups at Fiasco Wine Shop, to Yoga Brunches at The White Door Studio.
Next came their Sourdough baking retreats, which began at a Sicilian farmhouse and continued in Holland at a windmill island near Zandaam. Each retreat combines yoga, natural wine, delicious food, pizza making, and sourdough baking over a long weekend. What has made each and every event magical is the vibrant community which always shows up in wonderful ways.
Popping up in Amsterdam Noord
In June 2023, Tash opened the Stretch and Fold pop-up studio, in a beautiful (if a little chilly) warehouse space behind Oedipus Brewery. The studio proved popular with locals, as well as Tash’s students from other parts of town. This includes Martin and Derek, who have been attending Tash’s classes and retreats since 2020. After a few visits to the pop-up, a shared vision for a more permanent space formed, and from there things quickly took off.
A holistic space to hold us all
Stretch and Fold is a celebration of the good things in life. Nourishing food, grounding movement practices, healing, slowing down, and above all: community. A second home. A place where people know your name. A place with an effervescence about it. A place to put a smile on your face.
In order to show up as our boldest and most creative selves, we need to nourish our bodies and souls. This requires a home which can hold the fullest expressions of our being. Our new 350m² sun-kissed rooftop has it all:
A spacious yoga studio
Our studio specialises in embodied flows - an encouragement to move from feeling and trust in your body’s wisdom. Our schedule will also be peppered with strength practices and yin specials, such as Acupressure and Yin led by our in-house acupuncturist Lydia. We will also host teachers from around the world to bring you fresh and unique practices not found elsewhere in Amsterdam.
A seasonal cafe
Expect locally-sourced ingredients, top-notch coffee, and delicious pastries. This is a space to connect with your community, unwind on the sofa, and bask in the evening sun. You will also be able to book coffee, breakfast, and take-home dinner as you enter class, which will be waiting for you afterwards.
Treatment rooms
Our treatment rooms will be hosted by Amsterdam’s best healers. From Chiropractors and Osteopaths, to Masseuses, Acupuncturists and Facialists. These specialists will also host monthly talks/workshops for you to learn new methods for nourishing your body and soul.
Sauna & pool
We will be placing a gorgeous sauna and outdoor shower at the end of our deck! Take a plunge in our pool between sauna sessions, or simply enjoy a cold dip in the heat of a summer day.
Combining all of the above, Stretch and Fold is a place where you will happily spend the better part of your day. It’s a place to move your body and then nourish it with wholesome food. It’s a place to rejuvenate through treatments and sauna, and to connect with your community over workshops, supper clubs, and events.
Our invitation to you
We would love for this space to be built by our community, and this is where we need you - to crowdfund €100,000 to help cover the costs of renovating and furnishing our new space. This includes kitting out our kitchen to bring our menu to life!
If we exceed our target, we will have even more freedom in building something truly beautiful for you, while reducing the need for more expensive funding options. Thankfully the majority of our funding is already in place, and we need your help in reaching the remaining 30%. We invite you to partner with us in two ways: become a founder by investing in the form of a loan, or shop with us in advance.
1. Become a Stretch & Fold Founder
We will pay back your entire investment within 5 years, and pay an annual interest rate of 6%. In addition, enjoy some gifts from us to sweeten the deal.
All Founder memberships include sauna and pool access, and a 10% discount in the cafe on top!
Loan amount
Stretch & Fold gift
1-month Founder membership or €100 cafe credit
€1,000 or more
2-month Founder membership or €250 cafe credit
€2,500 or more
6-month Founder membership or €500 cafe credit
€5,000 or more
1-year Founder membership or €1000 cafe credit
€10,000 or more
1-year Founder membership AND a private dinner in our events space for you and up to 20 of your friends. The best dining experience that Stretch and Fold has to offer!
€20,000 or more
2. Shop with us in advance
Purchase any of the following today and you’ll be first in line when we open our doors:
Item
Pre-sale amount
A delicious lunch for 2 in the cafe
€50
A candlelit dinner for 2, including selections of our natural wines
€100
4x reservations for our Stretch and Fold dinner clubs, hosted by Amsterdam’s finest pop-up kitchens
€200
3-month Founder membership (10% off)
€300
6-month Founder membership (20% off)
€525
1-year Founder membership (25% off)
€950
Purchase cafe credit of an amount of your choosing, and we’ll throw in an extra 20%!
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A team to lead the way
We’re excited about many things, not least the strong founder team that is already working hard to bring the Stretch and Fold vision to life.
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Founder
Tash teaches both Yoga and Pilates at four of Amsterdam’s top studios. Her focus is on encouraging people to be confident within their own movement practice, whatever form that might take. Teaching 25 classes per week for the past five years in Amsterdam, she has built a strong reputation and loyal following.
Tash previously lived in London, spending five years with a craft brewery, growing their wholesale business and working in London's thriving food scene. She built her yoga foundation in parallel, and ran popular yoga and floristry day retreats that featured in Timeout Magazine and Dojo App. Her passion for connecting people, for Amsterdam’s culinary scene, and for teaching heart-felt flows lies at the foundation of Stretch and Fold’s next chapter.
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Founder
Martin hails from the sunny shores of Cape Town, and has been working as a strategy consultant since 2017. He began his career at BCG, supporting clients in South Africa and Kenya before moving to Amsterdam in 2019. As an Economics and Finance major, Martin happily resides over the numbers, with his expertise forming the financial pillar of our team. A keen yogi himself, he was inspired by Tash’s teachings to travel to India and complete a yoga teacher training of his own.
Beyond business and movement, Martin is a creative with a passion for photography, poetry, and music. These expressions will flow through the Stretch and Fold brand in the images, words and sounds that welcome home our community to a space of true belonging.
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Founder
After studying engineering in Delft, Derek's professional path began in Myanmar, where he successfully launched, ran and sold a hostel business. Returning to Amsterdam in 2019, Derek joined BCG where he met Martin and came to specialise in operations.
This year, he and Martin hosted a community and built a geodesic dome at Afrika Burn, which became a temporary home in the desert for yoga, meditation, and ceremony. This project sparked the vision that weaves through Stretch and Fold: creating sustainable, community-focused spaces fostering self-expression and growth. Derek's blend of entrepreneurial skill, operational expertise, and commitment to community wellbeing are vital to our mission.
Let’s move together
Things are moving quickly, and now’s the time to get involved! We’re deeply grateful to you, our community, for the privilege of building this together, and we can’t wait to welcome you to the new space.
Thank you,
Tash, Martin, and Derek